Business Capital Starts With A List

The need for business capital among business owners can be a no-brainer but how to go about finding this valuable part of a successful business can be more of a mystery. One of the unsung ways to create a continuous stream of business capital is to seek, pursue, and secure private money, which is simply a source of venture capital that comes from private individuals.

Where to find private money is a dilemma for many, but one that can easily be overcome when you know the right ways to go about finding the money you need. Because private money comes from (just what the name suggests) individuals, this means the potential lenders out there for you to find are virtually limitless. How do you sort through what could be millions of potential lenders to start your own journey towards a bank of private money?

It starts with a basic list. What kind of list, you ask? How about a basic list of people you know. This could include friends, family, co-workers, etc. What do you think of when you think about the prospect of doing this? Does it seem like an easy task or one that takes you outside of your comfort zone? The response you may have to this could vary, but the importance of making a list is without doubt.

If you’re naturally comfortable making a list of people you know who could be private lenders, then keep this in mind. The only rule at this point is to not rule anyone out, based on your opinion of their value as a lender. Judging a potential private lender by how much you think they have to lend, or their likely interest in private lending, is only going to do you, them, and your business a disservice. In short, let the lender tell you they have no interest..don’t assume this to be the case.

If you’re a bit uncomfortable with the propsect of presenting your business to people you know, then think about it this way. Are you doing them more of a favor by leaving them alone, or by presenting them with an opportunity to earn as a private lender, and letting them decide for themselves? The latter is clearly the better choice, so give your private lender prospects the chance, by at least showing them what opportunities you have available.

In future posts, we’ll explore in much more detail just how to go about presenting the opportunity that is private lending and how to go about actually securing the valuable business funding you need to start or grow your business.